TuneCore has teamed up with UNLEASHED MUSIC, led by Columbia, Hollywood and Virgin Records former radio promotion head Geordie Gillespie, to market and promote an unsigned TuneCore Artist's single to commercial radio in January. On December 15th, 2009, the promotion team at UNLEASHED MUSIC will select the artist for a six-week campaign.
The selected artist will have all the expenses picked up by TuneCore to have a promotional CD single manufactured and mailed to the stations aswell as digitally delivered via the industry standard delivery service PlayMPE.com.
The commercial radio format targeted will be consistent with the style and genre of the music.
Gillespie is former VP of New Music and Rock Radio Promotion for Sony, Virgin and Hollywood Records. Gillespie created and managed radio promotion campaigns for THE RED HOT CHILI PEPPERS, FIONA APPLE, JAMIROQUAI, GORILLAZ, DOVES, BRMC, AT THE DRIVE IN, A PERFECT CIRCLE, FATBOY SLIM, BREAKING BENJAMIN, THE POLYPHONIC SPREE, ELEFANT and many more. He has also promoted LENNY KRAVITZ, MICK JAGGER, RICKY MARTIN and HILARY DUFF. Most recently he has been involved with the promotional campaigns of AMY WINEHOUSE and ARCTIC MONKEYS.
The artist will receive the standard reporting from UNLEASHED MUSIC regarding any station feedback and/or play they are getting. In addition, via the TuneCore iTune's Trending Sales Reports, radio play will be tracked against music sales in any market to show the sales impact of the radio play.
To select the band, the promotion team at UNLEASHED MUSIC will listen to music by TuneCore Artists. Every "unsigned" band is eligible to be selected. An artists TuneCore Media Widget (free to make at TuneCore) can also be emailed
mediawidget@unleashedmusic.com for consideration.
"Having been the head of promotion for several major labels, I understand the importance of identifying music that can attain a high level of success." said Gillespie, "TuneCore's track record with artists such as Soulja Boy, Drake, Secondhand Serenade, MGMT and many others clearly demonstrate that it provides a very unique and powerful tool for me to discover music that is very commercially viable."
About UNLEASHED MUSIC:
UNLEASHED MUSIC is a marketing and promotion consultancy that provides a multitude of services and guidance to artists, labels, and organizations that seek to thrive and succeed in the ever-changing music business landscape. The company was created by respected industry vet Geordie Gillespie, who, as former VP of Promotion for Sony, Virgin and Hollywood Records, managed campaigns for a diverse roster of acts, including THE RED HOT CHILI PEPPERS, FIONA APPLE, JAMIROQUAI, GORILLAZ, BREAKING BENJAMIN, AMY WINEHOUSE and ARCTIC MONKEYS. Drawing on myriad contacts, powerful partnerships, and years of deep experience, UNLEASHED MUSIC is uniquely positioned to platform, develop and realize the vision of artists of all descriptions, providing the tools necessary to bring their music to market.
For more information on UNLEASHED MUSIC, please contact Kevin Gillespie (
kevin@unleashedmusic.com) at UNLEASHED MUSIC.
About TuneCore:
TuneCore is a low, flat fee service that distributes music to iTunes, eMusic, Rhapsody and many other major download and streaming sites while taking no rights and no revenue from the sale of the music. Artists are building careers, selling significant volumes of music and generating revenue through TuneCore. Since its launch in 2006, TuneCore has distributed tens of thousands of albums and millions of songs to iTunes and other digital stores by Grammy winners and unsigned artists alike. TuneCore artists include Drake, Beck, Jay-Z, Aretha Franklin, Keith Richards, Public Enemy, Nine Inch Nails, Ricky Skaggs, Paul Westerberg, MGM Studios, Warren G, Bjork, Moby, High School Musical cast members, Ali Lohan, Cirque Du Soleil, Starbucks and tens of thousands more. TuneCore currently distributes between 150 - 250 release a day (more music is released in one day via TuneCore than any major record label over a year) and recently expanded its offering to distribute full-length films, TV shows, live concerts, documentaries etc to iTunes and more.
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