New York - (November 13th) The Zac Brown Band and American Greetings Corporation (NYSE: AM) today announced a partnership with CMT.com and the Atlantic Recording Corporation (a Warner Music Group company), to launch a viral marketing campaign offering a free digital download of two songs from Zac Brown Band's debut album 'The Foundation,' to be released November 18th on Atlantic Records. The sweepstakes launched on November 11th, 2008 and will run through November 17th, 2008.
Millions of invitations will be sent out via email containing a special Zac Brown Band E-card from AmericanGreetings.com. Upon forwarding the E-card, senders will receive a link for a digital download. Participants will be able to choose from two specially designed E-cards containing two songs from 'The Foundation,' both the current hit single "Chicken Fried" (currently #2 on the Billboard Hot Country Chart) and the fan favorite "Different Kind of Fine." Participants will also be automatically entered in a sweepstakes for additional prizes that include a private performance by the band and tickets to their upcoming shows. No purchase necessary, official rules are available at www.americangreetings.com/zacbrownband.
Equal parts country, bluegrass, southern rock, pop and reggae, Zac Brown Band has a sound that rocks crowds everywhere it plays. "Chicken Fried," "a song celebrating those simple pleasures of American life" (People Magazine), is an infectiously catchy, foot-stomping anthem that Flavorpill said "rocks harder than anything by country-pop princes." Zac Brown Band is currently on a national tour with an electrifying live performance that has been hailed "a fail-safe bet for a rousing show, with sing-along" by New York Magazine. The Zac Brown Band is managed by ROAR, a Beverly Hills, California based music, talent and brand management company.
For more information on Zac Brown Band, please contact Rebecca Shapiro or Elizabeth Lutz at Shore Fire Media, 718.522.7171 or Liz Norris at ROAR 917.755.1005. http://www.zacbrownband.comhttp://www.cmt.com/artists/az/brown_zac__band/artist.jhtmlhttp://www.youtube.com/zacbrownbandhttp://www.shorefire.com/clients/zacbrownband/
About American Greetings Corporation
For more than 100 years American Greetings Corporation (NYSE: AM) has been a manufacturer and retailer of innovative social expressions products that assist consumers in enhancing their relationships. The Company's major greeting card brands are American Greetings, Carlton Cards and Gibson, and other paper product offerings include, DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards and Date Works calendars. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com, through AG Interactive, Inc., the company's online division. AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com, and a one-stop source for online graphics, animations, emoticons, text generators, and more at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popu lar character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.8 billion, and its products can be found in retail outlets domestically and worldwide, including company owned American Greetings and Carlton Cards stores. For more information on the company, visit http://www.corporate.americangreetings.com
CMT, a unit of Viacom's MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 87 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD. For more information on the company, visit http://www.cmt.com
About Atlantic Records
Atlantic Records, which is celebrating its 60th Anniversary in 2008, currently ranks as the #1 label in the music industry. Founded in New York City, the label grew from literally a one-room operation into one of the world's preeminent music companies. Atlantic has released a string of recordings that have had a profound impact on the course of modern music, its rich history including such musical icons as Ray Charles, Aretha Franklin, John Coltrane, and Led Zeppelin.
The Atlantic roster today includes many of the world's most popular recording artists, among them Björk, James Blunt, Tracy Chapman, Phil Collins, Death Cab For Cutie, Missy Elliott, Lupe Fiasco, Gnarls Barkley, Jet, Kid Rock, Matchbox Twenty, Jason Mraz, O.A.R., Panic At The Disco, Paramore, Sean Paul, Pretty Ricky, Rush, Shinedown, Staind, Rob Thomas, T.I., Zac Brown Band and many more. For more information on the company, visit http://www.atlanticrecords.com
ROAR is a full-service management and integrated media company, providing clients with a single solution for maximizing their careers across the spectrum of industries they care about most - music entertainment, new media, , licensing and retail. Headquartered in Beverly Hills with offices in Nashville, Atlanta and New York, ROAR employs a team of top industry executives with varying backgrounds, including talent and music management, brand management, licensing and retail, film and television production, new media, banking and advertising. For more information on the company, visit http://www.roar.la