Shore Fire Media Announces Nashville Office, Digital Media Expansion, Promotions and New Staff

Shore Fire Media is proud to announce the opening of its Nashville office, the expansion of its Digital Media department, staff member promotions, and the addition of new staff members.

“The past year has been the best, most interesting, and most dynamic in our history, and our staff additions and promotions will prepare us for another year of growth. And we love what’s happening in Nashville these days, and are delighted to expand our role in the city.” – Marilyn Laverty, Shore Fire Media President

Jacquelyn Marushka has joined Shore Fire as General Manager of its new Nashville office.  Marushka comes to Shore Fire from Sony Music Entertainment’s Provident Label Group where she rose to Vice President of Public Relations over 14 years with the company. During her tenure at Provident Marushka spearheaded publicity for a roster of award-winning artists while managing corporate media relations for the company’s three labels, publishing and distribution arms, and film and home video division. Marushka is an honors graduate of the University of New Mexico.

Mike Baumgarten joined Shore Fire’s growing Digital Media department as Digital Strategy Manager in 2012. A graduate of Michigan State University, Baumgarten previously worked at Crush Music Media Management. Baumgarten aids in the digital and social media efforts of Shore Fire and its clients. He reports to SVP Mark Satlof.

Additional staff members who have recently joined Shore Fire or been promoted include:

Carrie Tolles has been named Director of Publicity, previously holding the position of Senior Account Executive since April 2011. Tolles joined Shore Fire in 2005 from the Associated Press. She heads publicity for a diverse roster of clients including Mavis Staples, St. Vincent, Bon Iver, Grizzly Bear, and Macklemore & Ryan Lewis. When she’s not checking out new music she can be found in the yoga studio or exploring a far off corner of the world.

Elizabeth Lutz has been named Director of Publicity, previously holding the position of Senior Account Executive since April 2011. Lutz joined Shore Fire in 2008 after working for Weber Shandwick Worldwide in Boston. Lutz, a fearless client proponent, leads the media relations for several artists including Bonnie Raitt and Zac Brown Band, the Independent trade organization A2IM, and the start-up Artist Growth in addition to work on other music, charity and technology accounts.

Andrea Bussell joined Shore Fire in 2012 as Senior Account Executive, from a position in the book publicity world at Nation and Basic Books.

Jon Bleicher has been named Senior Account Executive. Bleicher joined Shore Fire in 2010.

Ray Padgett has been named Junior Account Executive. Padgett joined Shore Fire in 2012.

Josh Page has been named Junior Account Executive. Page joined Shore Fire in 2010.

Shore Fire also announces the addition of Publicity Coordinators Rob Dekker, Bryant Kitching and Alison Smith to our staff.

Grammy Recap: We Came, We Saw, We Live-Blogged

We are now living in a post-2013 Grammy award world: Justin Timberlake is officially back to taking up 10% of our daily thoughts, projection dresses now exist to confuse and titillate us, and LL Cool J (no further expository necessary).

We here at Shore Fire had some fun live-tweeting and making GIFs of the event. Here is a recap of our night:

We had our own on the scene reporter, Elizabeth Lutz, giving us red carpet scoops, live-schmoozing the red carpet, and, really,finding the most interesting people.

Elizabeth’s live commentary was a strong backbone to our back-in-Brooklyn live-tweeting from the bright lights of our TV and safe haven of the couch:

Words can only capture so much of the magic that is Grammy night. For the extra oomph, we made some GIFs that show the wonder/weird/fun (not .fun) of the award ceremony:

For a full recap of our Grammy night visit our Twitter & Tumblr pages:

https://twitter.com/ShoreFire

http://shorefiremedia.tumblr.com/

Seven things to know about Billboards redesign

We’re really impressed by the redesign of Billboard’s print magazine this week. Here are some of the big changes we’re most excited about:

- New focus on Backbeat: Now in the front-of-book, Backbeat is larger and incorporates news on events and gear, in addition to the week’s top industry photos.

- Takeaways: Each story in the new “Topline” news section (which also encompasses Executive Turntable) concludes with a one-sentence summary.

- More opportunities for execs: Both the “My Day” and “Questions Answered” Q&As debuted in this week’s issue featuring industry executives.

- Expanded reviews: Apps and live shows are now reviewed alongside albums and singles.

- More robust charts: the Hot 100 and Billboard 200 charts doubled in page-space, and now include historical stats, photos, and artist Q&As.

- Emphasis on infographics: most notably in the backpage Coda feature, which details the week’s biggest Hot 100 airplay movers.

Plus:

- A new iPad app: builds off of the print mag with interactive photos, videos, and music via Spotify.

Editorial Director Bill Werde wrote that the relaunch aims to enable readers to “learn something that will help your business every issue.” Now we’re looking forward to the the .com redesign this Saturday.

Shore Fire Meat and Greet

We wore our loosest pants last night as we headed over to Hill Country for a good time with some mouth watering brisket, pork sliders, sausage, more sausage, and more brisket. We weren’t selfish about it, we invited a bunch of our friends- labels, tour companies, managers (generally smart, attractive people who would love us regardless if we plied them with BBQ).

We had a good turn out, because honestly, whose gonna turn down BBQ (vegetarians had some delicious/gooey mac ‘n cheese- so NO ESCAPE!). Great vibes were felt, memories were made, and napkins were layered with BBQ sauce from all our collective faces.

View more photos, tag yourself, or even photoshop yourself in on our Facebook page: http://on.fb.me/Un9m2D

No Hit Wonder: Google is My Brain

CLICK HERE TO LISTEN TO “GOOGLE IS MY BRAIN”

I love google. I love the search engine, the company, the word itself.

Another love: weird novelty songs! This one comes from the band Not A Bus and is a Devo-esque hook and Philip K. Dick-ian look at our brains in 2012. The song does not so much have me questioning my dependence on ‘the Google’, but rather confirms that it doesn’t matter how creepy your chorus gets, Google is an untouchable power capable from you can’t escape.

So is Google your brain? Well, what other website would you want for your brain?

He Discovered America

Being that the internet exists and it is/was Columbus Day, I openly wondered (outloud, to my dog) if there was a song about Columbus Day. Lo and behold:

Some questions as you reflect on this Columbus Day Song:

-Was I wrong to expect a Children’s song given the graphic?

-Is DIY folk/punk a genre that reveres explorers?

-Why is this the top Youtube hit for ‘Columbus Day Song’?

-Are these people from Columbus, Ohio?

-Are they making the lyrics incomprehensible on purpose?

-Should I write my own Columbus Day Song? I mean if youtube user ‘SpartanJason’ can, why not me?

-Why did I start reading the comments section? (NOTE: do not read the comments section unless you have an extra hour in life you need to waste)

Reverse Worm Hole: Rita Pavone

Being young and on the internet- you come across many a different types of ridiculousness. Here’s one my buddy sent me:

LOVE IT. They totally nailed us Americans with that potato-portrayed stereotypes. (We all have a gruff voice. We are all cowboys.) So curiosity killed this cat, and I wanted to look for some explanation for this potato serenade. A google of Rita Pavone lead me to find out that she is in no such way a novelty singer- but a beloved Italian icon. Pavone’s claims to fame include:

-Topping the Italian charts and selling over a million records at age 17.

-being a frequent guest on The Ed Sullivan Show from 1965-1970

-not only reached fame in Italy, but charted in the US and the UK, and was a rare case of a foreign singer becoming popular in Spain

-She has performed alongside Diana Ross and The Supremes, Ella Fitzgerald, Tom Jones, Duke Ellington, Paul Anka and a number of singers of the era. She also sang at Carnegie Hall in New York city during this time. Later on she performed with Whitney Houston, Frank Sinatra, and Cher; and Barbra Streisand recorded a duet with her.

-Supposedly, Elvis Presley made a painting of her after she went to Memphis and he met her at a recording studio.

-She went on to become a bankable movie actress in her native Italy

Thanks to the internet, you basically stumble upon music without even trying. What I thought was a hilarious “WTF” of a video, is in much different context after seeing Rita Pavone’s other work. She’s just a classic 60s pop crooner with one of the sweetest voices I’ve ever heard.

Still, I’ll never forget that for me- girls got potato roots

I Am The One Who Rocks: an Ode to the Music of Breaking Bad

Many a times spent on Pizza Friday here at Shore Fire have turned to how much we love ‘Breaking Bad’. It has everything we love about TV shows: great acting, high tension levels, airs on Sunday nights, breakfast, Bob Odenkirk, and really: Some Amazing Music.

From the modern post rock of Fujiya and Miyagi to the whispy 60s crooning of The Peddlers. Check out the YouTube comments section on this Peddlers link- based on these comments you’d have assumed that the Peddlers are from the present day, traveled back in time to record this song they wrote for Breaking Bad, and waited the 40 odd years to make sure it was included in the show!

CLICK HERE for a helpful link that shows some of the show’s use of music during cooking scenes (both ‘cooking’ and cooking)

We can’t mention the music of Breaking Bad without posting:

RIP Sherman Hemsley- Prog Rock Enthusiast

We were all deeply saddened by the passing of Sherman Hemsley the other day, and not just because our Facebook newsfeed was littered with ‘deluxe apartment in the sky’ jokes (2nd place: “he really has MOVED ON UP”). Hemsley was a great actor who mastered the art of on-screen yelling, and was very capable of laughing at himself. BUT- did you know Sherman Helmsley was a huge Prog Rock fan?? Yes, Rush, Gong- he even went on an episode of ‘Dinah’ (Dinah Shore Fire) and talked about how much he loved Gentle Giant.

The man even worked it into the show he’s most famous for. Here is George Jefferson getting down to Nektar:

Here is Daevid Allen (Soft Machine, Gong) on some truly insane stories of he heard from Sherman Hemsley.

True artist. We’ll miss ya Sherm.

Work Sinks are the New LOLcats

We here at Shore Fire are the cleanliest people in the world. BUT we’re not perfect. And we’re not gonna hide that.

Our kitchen sink is great. Very dependable. Good, strong faucet. Sometimes we just don’t treat it with a proper respect.

To make it up to our sink, we have made it an Internet superstar. Keep up with our sink at: http://thatsinkingfeelin.tumblr.com/