Even Better Than The Real Thing

Along with most other Shore Fire employees, I delved into Spotify recently and it’s blown me away. It’s almost too overwhelming. Since I don’t even know where to start most of the time, I’ve caught myself typing in a favorite artist followed by “demo” or “live” just to see what I haven’t heard yet. It reminded how many artists tinker with songs well past perfection – and on the flip side – how many artists give it another shot only to completely nail it.

Below are a handful of demos, alternate versions and second tries that I believe exceed the original album version, from the simple country twist on Velvet Underground’s “I Found a Reason” to Bonnie ‘Prince’ Billy’s slightly tongue-in-cheek but completely gorgeous reworking of his own “New Partner.” (Unfortunately, Dylan tunes are hard to come by on the web unless you’re looking for embarrassing bedroom covers, but I’ll gladly throw his demos of “Mississippi,” “You’re a Big Girl Now” and “Idiot Wind” into the discussion.)

In the spirit of Spotify, open the program, copy and paste the below links into your browser and they’ll play instantly. For those who have yet to take the plunge, I’ve included a few YouTube links as well.

The Velvet Underground – “I Found a Reason” (Demo):
http://cleanify.net/play/track/the-velvet-underground/i-found-a-reason-demo-version

Red House Painters – “Have You Forgotten” (‘Vanilla Sky’ soundtrack):
http://cleanify.net/play/track/red-house-painters/have-you-forgotten

The National – “Terrible Love” (Alternate Version)
http://cleanify.net/play/track/the-national/terrible-love-alternate-version

Big Star – “Thank You Friends” (Demo)
http://cleanify.net/play/track/big-star/thank-you-friends-demo

The Strokes – “I’ll Try Anything Once” (‘Somewhere’ soundtrack)

Bonnie ‘Prince’ Billy – “New Partner” (‘Sings Greatest Palace Music’)

What are some of your favorites?

Shore Fire South finds world-class coffee in NoCo, world-class fun in Belmar

This summer’s all about trying new things! We’re adding lots of new elements to our Shore Fire client campaigns, including more social media, contests, and lots of other goodies. And on vacation, I stayed in Ocean Grove (home of Shore Fire’s NJ office) and planned daily adventures including ‘firsts’ for me such as surfing, paddle boarding , and parasailing.

Marilyn and Margaret Laverty enjoy a refreshing dip courtesy of Belmar Parasails

Then recently, Ocean Grove-based music producer and generally cool guy David Spelman introduced me to a hip new cafe in Asbury Park. Cafe Volan (510 Bangs Avenue) is already attracting a who’s who of local artists, musicians, surfers, and entrepreneurs. Owners Paul Cali and Doug Parent offer a selection of teas and espresso drinks featuring coffee by Philadelphia-based roaster La Colombe, which is also served at top New York restaurants including Daniel and Le Bernadin.

Parent describes the owners’ intention as creating “an environment where people can come to meet a friend or make a new one. There’s zero pressure for customers to leave at any time, in fact the greatest pleasure we have is to introduce people and foster creativity.” In fact, I was only in the shop a few minutes when another creative Asbury resident, hipster and writer Tim Donnelly burst in, bubbling with excitement over a new free surfing clinic for Asbury’s Boy’s and Girl’s Club that’s being sponsored by some of the city’s community oriented entrepreneurs. BTW, Cali and Parent keep their surfboards at Café Volan, and regularly take surf breaks when the conditions cooperate.

Marilyn Laverty with Cafe Volan owners Paul Cali (left) and Doug Parent in front of their La Marzoco espresso machine from Florence, Italy

We’re still fans of the many wonderful businesses on Ocean Avenue and Cookman Ave, but are enjoying getting to better know this neighborhood some are calling NoCo (short for North of Cookman). In addition to Cafe Volan, this block of Bangs is also home to Chakra Salon & Spa, Rebirth Art Supply, Wood Shop Skateboards, M Studio Design & Marketing, and Sweet Joey’s (featuring vintage clothing and custom jeans).

NYC In The Late 80s

Gothamist has a wonderful slideshow waxing nostalgic on NYC stars in the late-80’s. Remember when Sean Penn was married to Madonna? Or when Woody Allen was Mr. Family Guy? It’s all documented there in it’s grainy, shoulder-pad filled glory.

Here’s a fun one of a Bruce, George Harrison and Mick Jagger collaboration.

BONUS - here’s what yours truly looked like in the late 80’s:

Thank you Boing Boing

http://www.boingboing.net/2011/07/15/dj-kittens-video.html

The big birthday is July 3rd, NOT July 4th

Around here at Shore Fire, the big anniversary isn’t Independence Day, July 4th. No, early July for us means it’s time to celebrate Shore Fire founder President Marilyn Laverty’s July 3rd birthday. Marilyn’s seen in this video, with the Shore Fire staff gathered in our conference room for an ice cream sundae smorgasbord. The wishes are heart felt if the voices are a little out of key. Happy Birthday Marilyn!

Spotified And Loving It

While trolling my Facebook feed I noticed a friend, Swedish, offering free Spotify invites. Years before, I remember this friend singing its praises: “You Americans and your inferior applications for access to new music. Pfft! Spotify has revolutionized the way I listen to and discover music. (And, by the way, I’m a socialist.)”

Naturally, I ignored him in 2009. In 2011, I decided I’d give Spotify a whirl.

I am in love with it. The interface is clean and looks similar to iTunes. I have several friends who have had accounts for years so as soon as I sign in I immediately had access to excellent playlists curated by pals. You can synch your account to Facebook. Everyday, more friends open accounts and I can decide if I still want to be friends with them based on their clear, overwhelming, closeted obsession with Celine Dion. Also, the sound is quality.

If you’re like me (prickly and often times unwilling to listen to new music) discovering new bands can be difficult. The metrics used for “greatness” and “best” and “worth your attention” are constantly changing. This makes it difficult to sift through the OK to get to the Incredible. For me, discovering music in my friend’s personal libraries via Spotify is a godsend. In a way, it’s blissfully nostalgic; the modern version of going to a friend’s house and sifting through their records.

So, I’d like to encourage you to give it a try. Rip yourself away from Turntable.FM for a second and see what you think of Spotify. I think you’ll like it, and if you don’t, well, why the hell not? There are plenty of people who don’t like it. Perhaps they’re waiting for Muxtape to come back?

Our dear pal Maura at the Village Voice wrote an excellent piece about Spotify launching in the U.S. last week. Read it HERE.

Music to Chill By

Summer is known for being a time to relax, kick up one’s heels and forget all the worries in the world. But in the music PR world, this sometimes seems like anything but the case. Between artists ramping up their tour schedule and preparing new Autumn releases, sometimes the June/July/August month cycle can seem like the busiest months of the year!

So when the weekend rolls around, I definitely try to let myself cool down and recharge my batteries. And what better way to get yourself in the ultimate chillaxing mindset than with some atmospheric and calming tunage?! Of course the universally acclaimed new Bon Iver album has been my most recent go-to in such an occasion, but here are some of my other suggestions if you need to release some tension and calm your mind:

Copeland’s ‘You Are My Sunshine

Yeah, yeah…their earlier albums often get lumped in the overabused & overused “emo” genre tag, but ‘You Are My Sunshine‘ finds Copeland reinventing their sound and mellowing out to the Nth degree. Recommended for providing ambience to a small rooftop get-together.

Karate’s “Unsolved

Aside from my sister (who turned me onto this group), I don’t know a single other soul who has even heard of Karate. And it’s a shame! Being a big fan of the poetic arts, I was immediately captivated by the spoken word quality to the vocals/lyrics and the minimalist nature of the music. Recommended for when you need the perfect mellow early evening soundtrack to walk you home from work.

Sigur Rós‘ “( )

This jarring yet calming collection by Sigur Rós is comprised largely of simple piano work and a fictitious language made up by leader singer Jónsi. Utterly heart-breaking, but still SOOOOO good. Recommended for repeated playing while falling asleep.

So what chill-out music do you find yourself listening to when you need a musical escape?

YouTubesday

A friend turned me onto this soul/funk relic that the Numero Group recently released and had to share. More info here. Got that sticky summer vibe, doesn’t it?

Niagara Falls

On my recent expedition to western New York I took a day trip to Niagara Falls. Its a place that I’ve visited many times yet I’m still in disbelief at how amazing it is every time I go back. We walked from the American side to the Canadian side and back, crossing the Rainbow Bridge, and then drove to Goat Island, which sits in between the set of falls, dividing the Niagara river into the “American” falls and the “Canadian” horseshoe falls.

I’ve done Maid Of The Mist and Cave Of The Winds but there’s nothing quite like watching (and listening to) the river cascade 170 feet over the edge of the falls at almost arms length.

Set your DVR to record this PBS doc on the falls, fascinating stuff:

I snapped some photos…

view of the horseshoe falls from the American side

horseshoe falls from the Canadian side

a view of the Niagara River above the falls - its a massive river and looks quite angry in this shot!

The Best Guitarist in NYC?

Since moving to New York last year, I’ve seen some of the most amazing music of my life – from The National with St. Vincent and Sufjan Stevens at Radio City Music Hall to an unamplified Bonnie ‘Prince’ Billy in a grimy Brooklyn basement.

Still, there’s no one I’ve seen live that comes close to Stephane Wrembel. A Paris-born Gypsy guitarist in the tradition of Django Reinhardt (think Woody Allen’s ‘Sweet and Lowdown’ if you’re not familiar), Wrembel is the single most awe-inspiring, “holy sh*t”-eliciting musician I’ve ever experienced.

Wrembel has caught the public’s attention in recent years when his “Big Brother” was included on the soundtrack to Allen’s ‘Vicky Cristina Barcelona,’ with the jazz-nut director then asking Wrembel to compose a song specifically for the ‘Midnight in Paris’ soundtrack.

Though he’s recorded with David Grisman, sat in with Patti Smith and coached Mariah Carey, Wrembel caught my attention by jamming with my longtime Scranton friend and ex-bandmate Roy Williams. What started as a casual coffeehouse jam with one of his musical idols turned into a full-time gig for Williams, who’s now his default rhythm guitarist, playing out 5-6 nights a week in Brooklyn and Manhattan. While rooted in traditional Gypsy, the music is laced with Indian, African, contemporary jazz and rock ‘n roll influences.

Wrembel, Williams, and company perform at Fada in Williamsburg every Saturday and Barbes in Park Slope every Sunday. On most Thursdays they can be found at Bar Tabac in Carroll Gardens, and tonight Williams and his own crew of Scranton Gypsies (yes, I know how bizarre that sounds) will appear at Williamsburg’s Radegast Hall as they await Wrembel’s return from France.

I’m not an old-fashioned music elitist, a French Gypsy, or a shameless promoter of friends, but this is truly some of the most virtuosic, unbelievable music you will ever hear, performed by one of the world’s most highly-renowned guitarists. Set an evening aside to check it out for yourself.

http://www.stephanewrembel.com/